Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it All
Dive into the stories of extraordinary mothers who have built their own iconic businesses. I'm your host, Camille Walker, and in each episode, we uncover the raw, intimate moments of doubt and failure that these mompreneurs faced on their journey. From humble beginnings to eventual triumph, our founders share their insights and wisdom on navigating challenges of all kinds.
"Call Me CEO” is your master-class on innovation, creativity, leadership, and finding YOUR perfect balance between motherhood and entrepreneurship.
Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it All
Camille Beckstrand: Creating a Healthy Family Work Balance | Six Sisters' Stuff
FROM THIS EPISODE, YOU WILL LEARN
- Communication in creating a healthy family-work balance
- Turning a hobby into a career
- Learning from failure
- Creating a persona and fulfilling the needs of your audience
COMMUNICATION IN CREATING A HEALTHY FAMILY-WORK BALANCE
Perfect communication is not exactly possible but definitely a focus in Camille’s life. As she strives to communicate well with her family she has found that it becomes so much easier to achieve a balance between work and her home life. An excellent time that works for her family is having dinner together every night.
TURNING A HOBBY INTO A CAREER
By starting a blog about food with her sisters, Camille expected it to be a fun hobby and chance to keep in touch. When it began to explode, she soon realized how beneficial it would be to give some added income to her family, especially as a stay-at-home mom.
LEARNING FROM FAILURE
In the beginning, Camille and her sisters decided to launch an Instagram account all about fashion and style. They planned to sell clothing and quickly learned that they lacked the knowledge and resources to do so. It was a great learning experience and drove them forward as they decided to pursue recipes, cookbooks and more.
CREATING A PERSONA AND FULFILLING THE NEEDS OF YOUR AUDIENCE
When it comes to building a business, you have to truly find a niche audience. Camille and her sisters created a persona-which is a person who isn’t really but has a lifestyle according to the needs of their most attracted audience. This helps them focus on the specific needs of those people that gender and age and has given them great audience views.
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